New York City, December 22, 2008 - The first time I heard Abbot and Costello do their “Who’s on first?” routine about baseball player names I was 7 years old and delighted at the comedy duo’s banter. Here’s a sampling:
Costello: Look Abbott, if you’re the coach, you must know all the players.
Abbott: I certainly do.
Costello: Well you know I’ve never met the guys. So you’ll have to tell me their names, and then I’ll know who’s playing on the team.
Abbott: Oh, I’ll tell you their names, but you know it seems to me they give these ball players now-a-days very peculiar names.
Costello: You mean funny names?
Abbot: Dizzy Dean…
Costello: His brother Daffy.
Abbott: Daffy Dean
Costello: And their French cousin.
Abbott: French?
Costello: Goofè.
Abbott: Goofè Dean. Well, let’s see, on the bags we have Who’s on first, What’s on second, I Dont Know is on third…
Costello: That’s what I want to find out.
Abbott: I say Who’s on first, What’s on second, I Dont Know is on third…
And on and on they went. Sans the above diagram, this classic comedy of confusion demonstrates the importance of appropriate naming.
Some are saying that last week saw another classic as the NTIA & DOJ KO’d ICANN’s gTLD RFP( see the NTIA document here) with many now holding their breath, hoping the Obama Administration intervenes, saving the extant RFP. I don’t think TLDs will be a 100 day priority and that only after there’s a sign of stability in the economy will the new administration’s focus turn to TLDs. (The FDIC also opined caution.)
So after reading the comments filed about the draft RFP, and finding the preponderance of objections directed at business (ab)uses by new TLDs, I began to wonder if perhaps there’s an interim path to issuing TLDs. Can we advance the ICANN’s mission, take advantage of the work the GNSO and others have undertaken, and test the new TLD apparatus without tripping over some possibly meritorious business community objections? To help think through the options, I created the below table differentiating three categories of TLDs and several issues associated with their allocation and introduction.
TLD Category
Consumer & Brand Protection
Morality & Public Order
ICANN Processing Strain
Excess Auction Revenue
Negation Points
dot-Cities
Minor
Minor
Minor
None
3
dot-Corporate
Moderate
Minor
Major
Minor
7
dot-Generic
Major
Major
Major
Major
12
Negation Points: None = 0, Minor = 1, Moderate = 2, Major = 3
As we enter the new year, perhaps we might consider separating city TLDs (and perhaps cultural groups) from the crowd so that cities may begin using the Net’s DNS to help address their multitude of needs. Perhaps we can encourage Obama’s Office of Urban Affairs to take notice and extricate city-TLDs from the NTIA & DOJ tar pit. (Updated 12/23/08.) (Commons photo courtesy of Naccarato.)
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