New York, June 27, 2010 - When the .nyc TLD arrives it will provide a seemingly endless set of domain names to draw upon. But while virtually unlimited in number, we’re mostly interested in good domain names - those that are short, descriptive, and memorable - and those that serve the residents and their city. And the supply of these can diminish very rapidly if consumption oriented domain name distribution policies are adopted.
New York is a young city, founded 400 years ago. We need to take a “city view” of the .nyc TLD, planning for how it will serve the needs of residents 10, 20, and 100 years from now. How do we plan and create policies that will assure that the .nyc TLD serves us for the life of the TLD? Doing so takes us into the realm of sustainability.
The desirability and necessity of creating sustainable cities and a sustainable planet are acknowledged by everyone these days. While we’ve given some thought to the role of a .city TLD in sustaining a city, we now need to think about how we might create a sustainable city TLD. The .com TLD, stretched to the breaking point, provides excellent examples of “recycling” that enables limited name reuse via pricing (non-renewals), wait lists, auctions, and of course, the magic of the market. But are these mechanisms adequate for a city view?
Join us as we begin a conversation about developing policies to assure .nyc effectively serves our city for the life of the DNS. (Image courtesy of Patti Lowenhaupt.)
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