Jackson Hts., New York, December 8, 2013 - I recently met with a fellow looking to take his talents in a new direction who inquired about opportunities presented by the .nyc TLD. I blabbered for a bit and then, with the time allotted for our meeting running out, I promised to give the question some thought and do a post. Here goes. (Expect additions to this list over time.)
- Trust For Neighborhood Names - As of last count the city has 355 neighborhoods. Someone needs to start a Trust for Neighborhood Names to oversee the allocation, development, and oversight of the neighborhood domain names, e.g., Harlem.nyc. See dotNeighborhoods for more on this.
- Regional Consolidation - From an outpost to a village to a city to 5 boroughs, New York has been growing for over 400 years. The TLD provides the opportunity for a second regional consolidation. We need a giant to lead this effort. See here.
- Data Query Log - Every request to be connected to a .nyc website results in a notation in a Data Query Log, part of the Internet’s Domain Name System or DNS. These log entries provide raw data for creating a “twitteresque” pulse of the city. Someone needs to make this widely available resource. See more here.
- Chief Trust Officer - Success with .nyc will involve creating a City of Trust, a place where people locally and globally will feel confident that the .nyc sites they are visiting are trustworthy, respectful of their privacy, and that should something go wrong, there’s recourse. The city needs to appoint a Chief Trust Officer to align the city’s government, civic sector, and residents to achieve a concerted state of awareness and responsiveness. See Chief Trust Officer.
- Primary Names - Sports.nyc, news.nyc, weather.nyc, tours.nyc, hotels.nyc, and a few dozen other names will provide opportunities to create significant city resources, and make a decent living in the process.
- Local Registrars - There’s a need for local name sellers, or registrars, that help residents and organizations learn how to best use .nyc domain names. These registrars might focus on direct sale of names, or as agents that assist web developers, law and accounting firms with name sales.
- The Voter Project - This involves providing every registered voter with a web page that connects them to their neighborhood and the political process. It allows them to feel the pulse of the city and to vote (express an opinion) on the issues before their legislative bodies. See voter.nyc.
All of these opportunities will not necessarily arise. But if you focus on one, develop a plan, and encourage city hall to do its part, success might follow. (P.S. Helping residents transform these possibilities into reality is a key reason for our existence, so don’t hesitate to ask for our assistance.)
This list is by no means comprehensive. Peruse our wiki and blog for others and keep watching as we detail the development of our TLD. Our thanks to Wiki Commons for the Low Hanging Fruit graphic.