I spent the last two days at the Cisco facility in San Jose, attending the third NetSquared conference. NetSquared is a conference that focuses on the intersection of activism and technology. It brings together people from NGOs, foundations, and technology providers to foster conversation, collaboration, fund-raising, and just to generally get folks connected and excited about the interesting ways that the net is being used to enable social change.
There were a number of talks, panels, and conversations, but the central focus of the event was a contest between 21 featured projects. Early on the first day, each of these projects was given 2 minutes to describe themselves; this was immediately followed by an hour-long session where attendees could walk around and chat w/ project members to learn more. Near the end of the last day, they were all given another 2 minutes to make their closing pitch, after which attendees were able to vote for which projects they felt were most deserving. Each person was given 3 votes, which could be distributed as desired (i.e. all for one project or spread among 2 or 3). the top three vote winners received $25000, $15000, and $10000, respectively; the rest split equally the remaining available grant money, which rumor had it came to about $2000 per.
It was a lot fun and inspiring to see what good work people are doing in the world. The coolest thing I saw was by Ushahidi, the winner of the $25000 prize. They’ve been mapping outbreaks of violence and peace as a reporting and research tool during Kenya’s post-election tumult. They’ve got a great timeline map, with which you can get a great visual representation of the way events developed through time. The timeline component is something out of MIT’s SIMILE project, and thus is free for us to use. This could be very useful for TOPP; it’d be a great way to present the summer’s worth of block parties, for instance. And it’d be fun to add geocoded event support to OpenPlans; users who are producing events (sprints, protests, fundraisers, whatever) would be able to enter the time and location, and their event would show up on a regional timeline map. Other folks in that region would get a great visual overview of what was going on around them.
Beyond just generally learning what was out there, the time spent talking to people and listening to talks left me with a few specific takeaways:
- Mapping is the new black
Nearly everybody is doing mapping related work. Maybe this was a bit slanted, because “Mash-ups” was one of the themes of the conference and, frankly, I can’t think of a compelling mash-up I’ve seen that wasn’t mapping-related. But I think it’s more than that; mapping is very useful, and people are putting mapping tools to good use in all sorts of ways.
- TOPP’s Geo group is in a great position
While there are a lot of people doing mapping work out there, TOPP has been doing geo stuff for longer than just about anybody I’ve seen in the open source-y non-profit world. And the depth of the work TOPP has done is impressive; we haven’t just used existing tools in clever ways, we’ve been one of the driving forces behind the very existence of a high-powered open source end-to-end GIS system. I spoke to a couple of folks who had been in consideration for larger geo-related contracts w/ gov’t and NGO organizations where the had really wanted to use the open source offering, but had balked in the end from fear of becoming dependent on a one- or two-person consultant team. With TOPP’s depth of experience and resources (human and otherwise), we’ll be able to make such organizations feel much more comfortable. This has been the plan all along, but it’s really exciting to talk to people who are out there in the middle of it confirming that the opportunities really are there, and that we’re in a great place to be able to take advantage of them.
- TOPP itself is in a great position
Most of the people who are pouring their lives into using technology for good causes are constantly hustling for funding. Either they’re freelancing and are trying to land their next contract (even as they’re working on their current one), or they’re a non-profit that’s constantly pounding the pavement for grants and other funding. TOPP is very unusual, and very lucky, in that we’re given the opportunity to develop our offerings without a lot of pressure to monetize them; only after we’ve established a reputation and developed demonstrable strengths do we start to focus those strengths towards generating a revenue stream. This seems to be working fabulously for the Geo group (see above); I see no reason why it won’t work similarly for OpenPlans, and other projects that we develop, as long as we continue to produce working, usable software.
I managed to talk to a lot of folks throughout the event, folks were generally very interested in what we’re doing. I had a number of occasions where someone would approach me and introduce themselves, saying “Hi! So-and-so said I should come over and talk to you, that I’d be very interested in what you’re doing. What are you doing?” While it was hard to keep describing our organization and our efforts over and over again without sounding lame and canned, that’s a pretty good problem to have. A couple of the connections I made may end up bearing some fruit down the road. In particular, I’d guess that our Geo folks would be interested in talking to the folks who find out about but do not end up getting those bigger contracts I was mentioning above, so we can decide whether we might be interested in trying to land those jobs. Also, there were a couple of nice mapping front end tools that would probably add value to our greater GIS offerings, if we made sure those tools work with our stack.
All in all I think it was valuable for me to be there. And I think that we should have a slightly bigger presence next year, including giving a presentation of our own. I’m sure they’d be happy to have us.