3/19/09 Plone Marketing Committee Meeting

Participants (in order of appearance):
- Gabrielle HP
- Mark C.
- Nate A.
- Jordan B.
- Roberto A.

Colloquy room: #plone-evangelism

The group agrees to focusing on a smaller number of tasks:

1. World Plone Day
2. Plone.org marketing collaterals/ Plone Conference Kit (Mark and Gabrielle)
3. Marketing swag/ Plone Conference Kit (Gabrielle)
4. Elevator Pitches (Jordan)
5. Press Releases (Mark and Esther)
6. Plone logo guidelines (Gabrielle and Mark)

TOPIC 1: WPD

Press Release
- Karl provided an initial draft
- Mark will revise it
- Esther to review the final draft

Marketing collateral
- Mark to provide copy by Monday, March 23rd using EtherPad (an online collaborative tool at http://etherpad.com)


TOPIC 2: PLONE ELEVATOR PITCHES
- Mark C. recommends we have a list of standard answers to common questions
- Mark C. will put together a preliminary list on a wiki page
- This piece could be placed in the Conference Kit
- Mark C. will review Jordan's draft document re. elevator pitches

TOPIC 3: CONSUMER REPORT ON CMS
Upcoming consumer report featuring a comparison of most prominent CMS (including Plone) by Ideaware (to be published on March 26th)

Action items:
- Put together a press release (quick, 3 paragraphs) that encourages people to read the free report
- Post announcement on Plone.org (community-oriented message wrapping the copy of the press release)
- Place abstract in Conference Kit (Nate to get official approval from publisher); encourage the Community to use it at WPD.

TOPIC 4: PLONE LOGO GUIDELINES
- Mark C. is working on a revision of the document explaining how to use the device and wordmark separately by 3/27/09

TOPIC 5: MARKETING COPY FOR PLONE.ORG
- The copy is almost final. Mark C. is striving to have the whole thing ready this week.

TOPIC 6: PLONE SWAG
- Nate A. to email GHP contact info of person interested in
- GHP offers to provide cost estimates to Plone Foundation for t-shirts and stickers
- GHP to check on Staples banner cost

TOPIC 7 WPD
- Roberto will promote WPD at PyCon by giving a talk on evangelism
- A Plone/Python sprint will be organized by Roberto
- GHP will coordinate getting t-shirts made for Plonistas going to PyCon to advertise for  WPD
- Nate A. to send out email to the Plone Community about giving out sizes