• competitive analysis is needed, including white papers for certain people
• ie some systems not really 'Open Source', yes you might get the source code, but in reality one company controls all.
  
• need more elevator pitches and 'talking points' on how to sell Plone, so we are not conflicting
• Also need good 'what is plone' material (high level and detailed level we have, but for middle ground you need to look it up on wikipedia)
  
• currrent statistics kept update on ongoing basis
• Need stats on health of Plone market, books etc, media alerts and goals (ie we want X% more media alerts per year)
• Karl Horak already working on some of this
  
• comparison of open source licenses (some are like buying a car without a steering wheel)
• need for presentation materials and facts to be used in others presentations
• Slide Deck as a starting point for presentations
• schwag (ie free stuff). Need to establish a Plone store where community members can express their pride at being Ploners.
• regional contacts for media inquiries
• this week in plone newsletter to sing the praises of important Plone news
• Migration tools could be good
• e.g. setup of transmorgrifier that could easily migrate users content from Sharepoint/Alfresco/Drupal/etc to Plone
• This is how MS won the spreadsheet war, providing help for Lotus 123 users switching to Excel
• Reviewers Guide to Plone
• What is new and cool in the new version of Plone
• How do you use Plone to see these cool new things?
• Central calander for events/expos that people are going to, or that Plone could/is represented at
  
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 White Papers

• some people prefer to read about products in this form
• sometimes a tendency to want to cut and paste information so making it available will support people pitching Plone in various settings

 Plone Presentation Outline

- What is Plone?
- Who's Using it?
- Ease of Installation
- Rapidly Test
- Works with Microsoft and with UNIX-compatible operating systems
- Easy to Host
- Free Demo

Visual Graph Ideas

Car analogy of mixed license - no steering wheel with your car, options

two graphs:

- open source vs. proprietary or mixed license cms

total budget

shows customization, licensing fees, and training, deployment, etc

commercial vendors features vs.
open source etc

core and addons

business needs vs. the technology