Plone Marketing

Project Home

Overview: improve the marketing of Plone.

Team members: join the team and please indicate your area of expertise any an additional helpful information. We're looking for people to help shepherd the marketing efforts, and we'll likely be breaking down into several smaller teams. Please state your availability, especially if it is limited.

Plone Foundation Marketing Committee

Recent news

Go to the milestones page to see the current state of affairs.

November 9, 2009: Plone wins Packt Publishing Award for 'Best Other Open Source CMS'

November 6, 2009: A detailed description paper of the concepts behind the german Zope News was added in english at available german Zope News issues

November 5, 2009: Task list added (check if something is missing and join!)

November 1, 2009: Plone Conf 2009 Marketing Sprint wrapup started

April 30, 2009: 2009-04-30-minutes Marketing Committee Meeting

April 16, 2009: 2009-04-16-minutes Marketing Committee teleconference

March 19, 2009: 2009-03-19-minutes Marketing Committee Meeting

March 5, 2009: 2009-03-05-minutes Marketing Committee meeting

February 19, 2009: 2009-02-19-minutes Marketing Committee kick-off meeting

June 6, 2008: Marketing discussion assistance at Plone Symposium in NOLA

October 12, 2008: Marketing sprint in DC.

October 28, 2008: Plone wins Packt Publishing Award for 'Best Other Open Source CMS'

Marketing working groups

Metrics and statistics (Karl Horak) - gather statistics and other indicators for how Plone is doing in the marketplace
Conferences and events (David Siedband) - make sure that Plone is well-represented at conferences and events. Provide "conference kit"
Media Coverage - Make sure Plone is well represented in comparison sites, surveys, reports, paper writing, custom essays and articles
Social Media (Christian "MrTopf" Scholz) - expand Plone's reach through the use of social networks such as LinkedIn, Facebook, Blogs, Twitter
Screencasts (Nate Aune) - promote Plone through the use of accessible video-based introductions and screencasts
Plone.org redesign (Matt Hamilton) - redesign the Plone.org website to better reflect the marketing objectives
User groups (Chris Calloway) - explore advocacy and evangelism opportunities through local user groups
Competitive Analysis (Virginia Choy)- identify other CMSes which are often compared to Plone
Plone Logo Guidelines (Mark Corum, Gabrielle Hendryx-Parker) - develop a set of clear logo usage guidelines for the Community to follow
Reusable printed materials (Mark Corum) - produce marketing materials to be handed out at conferences, user groups, etc.
Competitions - identify contests in which Plone should compete
ElevatorPitch (Jordan Baker) - come up with elevator pitches to be used when people ask what Plone is
Plone swag (Gabrielle Hendryx-Parker) - t-shirts, buttons, stickers, etc sold to promote Plone
Press releases - make sure that every time Plone has a major release or hosts a conference, that there are press releases widely distributed.
The Plone Awards - 1st annual Plone Awards