All dental and orthodontic practices require a rigorous marketing plan to help them gain more traction with their patient retention and overall competitiveness in such an over-saturated market! There’s no doubt about it that no matter where your dental practice is located, you’ll be competing against over a dozen other dentists and orthodontists in your local area. It can be tough to be the best in your local area no matter how experienced your team is, but with good marketing you’ll gain an edge that your competitors simply can’t beat.


We’re very lucky to have partnered up with the Ohio-based James Karpac Orthodontics to help us compile this list of 5 tips that can help your practice gain a competitive edge. Take it from the experts like James Karpac in that the following tips will undoubtedly give your practice the edge you’ve been looking for!


1.    Build up your professional network


It’s crucial that you and your team continuously are networking and building up your connections throughout the dental and orthodontic industry for a whole variety of reasons. This includes going to local seminars and continuing education programs so you’re staying on top of the latest industry trends and technological advancements, and any other issues pressing the oral health industry.


Staying in the industry’s sphere will help you distinguish your practice, and can help you gain more future referrals as well. For orthodontists, this is crucial because there will be countless dental practices that simply don’t offer orthodontic treatment but will notice it when one of their younger patients is in need of braces.


By putting yourself out there and establishing business bonds with dentists, orthodontists are able to exponentially grow!


2.    Become an educator amongst your local community


Orthodontists and dentists can always do their own part in helping educate their local communities as to why it’s so important to see a dentist/orthodontist on a regular basis. This may mean that you could offer free check-ups to your local community so some people who otherwise wouldn’t get check-ups can see where their dental health is at and why they need to get their smiles corrected.


You can also become a professor at your local dental school and provide insights to young professionals who are still learning the crafts that you’ve become an expert within.


But no matter what, putting yourself out there as an expert within your industry will lead to opportunities that can help you garner your professional reputation and your practice’s business growth!


3.    Make an effort to build relationships with your patients


Recurring patients are always going to be the cornerstone of what your build your business behind, so it makes sense that you’ll want to go above and beyond when it comes to making all of your patients feel welcomed and that they’re getting treatments from a friend.


This may mean establishing a rewards program so your regular patients can have an incentive to keep coming back to you, which subsequently ill add more value to your services and increase your brand’s likeability and market reach. These types of incentives are also really great tools in terms of helping you with the potential for increased referral rates, and free word-of-mouth marketing from your satisfied patients!


4.    Local advertisements


There are many ways in which you can focus on your location when it comes to your digital and outbound marketing strategies. This can include simple strategies like sending out a newsletter with special offers and coupons to help attract your existing customers, and new customers within your area.


A good example of this would be a 20% discount on your dental/orthodontic care that would make a major difference for some families who are reluctant to spend their hard-earned pay on dental and orthodontic care.


These types of deals and advertisements are also wonderful strategies when it comes to simply reminding your patients of your brand.


5.    Invest in your online presence


There’s no denying the fact that digital marketing has become the major source of how local businesses of all types are able to find new clients, and this is because people today are searching online to research these types of hiring decisions. Google has been the go-to source for consumers to solve all of their everyday problems, so your orthodontic or dental practice needs to be on the ball when it comes to your search engine optimization (SEO) and ubiquitous search engine marketing (SEM).


Social media and website improvements are a big part of this type of marketing as well, so you’ll have to be continuously thinking about your online presence from a social standpoint. Being able to interact with your customers and potential clients online is a big part of how the world functions today, and having a good online presence will only help bolster your practice’s image!



If you have any other questions or concerns about orthodontic marketing, reach out to Dr. Karpac via the link at the top of the article!



Filed October 31st, 2019 under Uncategorized