Companies everywhere no matter what industry are embracing online and social media contests like never before, and this is partly because marketing experts and statistics have shown that online contests are very effective ways to increase brand awareness and gain followers.

 

Traffic metrics and engagement with a brand are crucial in today’s digital economy, so it makes sense for brands to want to focus in on their online marketing efforts more so than other verticals. Were very lucky to have partnered up with CFA Promo, a very reputable contest administration services company, to help us compile this list of 5 tips on how to run a successful online contest.

 

By going through these tips you’ll be putting you and your brand in a much better position to get the most out of your online contest, so here are the 5 tips!

 

Set Goals

 

This is always the most important tip for online contests prior to the actual implementation of the project, and this is because you should always be thinking about why exactly your brand is conducting this online contest in the first place.

 

Traffic, newsletter signups, follower increases, influencer attention and other goals are very common with these types of contests. But what’s important is that you and your team are all on the same page in terms of knowing what you’re looking to do, which subsequently will help you keep your eyes on the prize throughout the rest of the online contest process.

 

Make Signing Up Simple & Easy

 

A lot of brands mess this part of their online contest strategies up, because they think people will simply gravitate to their contest just because their giving away something desirable. You’ll always need to continuously promote your online contest within a whole variety of channels, and always be changing your messages up just a little bit so it remains somewhat unique.

 

One good tip in terms of promoting your contest is to post ads in the evening hours when people are more likely to have time to sign up for what you’re offering.

 

Spread the News

 

You really need to understand how important it is keep people aware of what your contest is offering by blasting out newsletters and social media ads as much as possible. Marketing your brand and your contest is always a good way to receive more engagement, and having your contestants spread the word for you is one of the best ways you can get the word out about your contest without spending too much money!

 

Remain Engaged With Your Base

 

A lot of online contests undergo a situation in which they receive a lot of interest at the beginning of the contest, but then things start to fizzle out after a little while. This is something that you’re going to want to avoid at all costs, and the best way to avoid this is to keep posting and engaging with your audience members and contestants.

 

You should remind people as often as you’d like in terms of signing up, because there will always be a lot of people who are interested in participating but end up putting off their actual engagement.

 

Always put your contest’s winner on an online ‘pedestal’

 

You should always let your contestants and audience know when someone has won your online contest, and then blast the crap out of their awesome experience they won, or whatever the prize is.

 

You should always encourage people to be ready for the next online contest by making the winner seem like they just won the lottery, because this will keep people on their toes for the next contest opportunity.

 

If you have any more questions about online contest administration, contact the experts at CFA Promo via the link at the top of the article!

Filed February 13th, 2020 under Uncategorized

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