Companies everywhere no matter what industry are embracing online and social media contests like never before, and this is partly because marketing experts and statistics have shown that online contests are very effective ways to increase brand awareness and gain followers.

 

Traffic metrics and engagement with a brand are crucial in today’s digital economy, so it makes sense for brands to want to focus in on their online marketing efforts more so than other verticals. Were very lucky to have partnered up with CFA Promo, a very reputable contest administration services company, to help us compile this list of 5 tips on how to run a successful online contest.

 

By going through these tips you’ll be putting you and your brand in a much better position to get the most out of your online contest, so here are the 5 tips!

 

Set Goals

 

This is always the most important tip for online contests prior to the actual implementation of the project, and this is because you should always be thinking about why exactly your brand is conducting this online contest in the first place.

 

Traffic, newsletter signups, follower increases, influencer attention and other goals are very common with these types of contests. But what’s important is that you and your team are all on the same page in terms of knowing what you’re looking to do, which subsequently will help you keep your eyes on the prize throughout the rest of the online contest process.

 

Make Signing Up Simple & Easy

 

A lot of brands mess this part of their online contest strategies up, because they think people will simply gravitate to their contest just because their giving away something desirable. You’ll always need to continuously promote your online contest within a whole variety of channels, and always be changing your messages up just a little bit so it remains somewhat unique.

 

One good tip in terms of promoting your contest is to post ads in the evening hours when people are more likely to have time to sign up for what you’re offering.

 

Spread the News

 

You really need to understand how important it is keep people aware of what your contest is offering by blasting out newsletters and social media ads as much as possible. Marketing your brand and your contest is always a good way to receive more engagement, and having your contestants spread the word for you is one of the best ways you can get the word out about your contest without spending too much money!

 

Remain Engaged With Your Base

 

A lot of online contests undergo a situation in which they receive a lot of interest at the beginning of the contest, but then things start to fizzle out after a little while. This is something that you’re going to want to avoid at all costs, and the best way to avoid this is to keep posting and engaging with your audience members and contestants.

 

You should remind people as often as you’d like in terms of signing up, because there will always be a lot of people who are interested in participating but end up putting off their actual engagement.

 

Always put your contest’s winner on an online ‘pedestal’

 

You should always let your contestants and audience know when someone has won your online contest, and then blast the crap out of their awesome experience they won, or whatever the prize is.

 

You should always encourage people to be ready for the next online contest by making the winner seem like they just won the lottery, because this will keep people on their toes for the next contest opportunity.

 

If you have any more questions about online contest administration, contact the experts at CFA Promo via the link at the top of the article!

Filed February 13th, 2020 under Uncategorized


Although 24/7 plumbing services are rather widespread these days, there are countless measures that home and business owners can undertake in order to avoid going through some VERY serious plumbing problems. We’re very lucky to have partnered up with Beehive Plumbing, a renowned emergency plumber based out of Utah, to help us compile this list of 5 common plumbing emergencies.

 

By going over these plumbing emergencies, we hope that homeowners everywhere can begin taking the necessary precautionary steps to avoiding these very costly mistakes!

 

Here are the 5 most common plumbing emergencies currently plaguing homeowners nationwide:

 

Toilet Overflows

 

There are a lot of issues that can potentially arise within your home’s toilets, including a clog or a malfunctioning water float. No matter what you should always shut off your water flow when your toilet is overflowing to avoid any risk of water damage on your bathroom floor. This valve is always located behind your toilet seat towards the bottom of the seat on the wall, and all you’ll need to do is turn it hard to the right until the water stops.

 

Once you’ve stopped the water, you can then accurately address what exactly is going on. This is when you should go to a plumbing professional to resolve the issue, because many DIY plumbing projects end up leading to more issues and higher costs later on!

 

Sometimes unclogging a toilet only requires a plunger, but if a plunger doesn’t get the job done then you may be experiencing a pretty serious problem. There could be some blockage within your pipes that is causing the toilet to overflow, and many times these deep clogs can only be properly addressed via the use of snakes and professional plumbing equipment.

 

Stopped-up Drains

 

Preventing a clogged sink typically means you should put any grease, coffee grounds or any other dense materials down your home’s drains; which tends to be a lot easier said than done for so many of us! When it comes down to it, you really need to be careful what you put down your disposal because it can end up leading to some very costly repairs!

Snakes, or augers, are many times required for this type of plumbing project, so make sure you call up a pro to come over when this issue occurs because over-the-counter drain cleaners tend to be TERRIBLE for your pipes!

 

Pipe Bursts

 

This is definitely one of the most dangerous plumbing emergencies that frequently occurs for home and business owners, and this is partly because a burst pipe can leak hundreds of gallons within a period of about 12 hours! Pipes typically burst after many years of corrosion, and if you notice you’re experiencing a burst pipe it’s crucial that you turn the water off in your property ASAP!

 

You’ll also want to remove any furniture and other household items that you don’t want to get wet, and then call a professional plumbing provider like Beehive Plumbing.

 

Pipe Leaks

 

Sometimes a pipe won’t necessarily burst, but will be leaking pretty badly. This can take many homeowners a long time to notice, which is why it can end up costing people so much money. It’s very difficult to analyze and then locate a leaking pipe, which is why you should always hire a professional to come to your home and check out your entire plumbing system in order to locate the leak.

 

There are several options in terms of fixing a leaking pipe, but you should always leave it up to the pros to fix if sufficiently.

 

Water Heater Failure

 

This is definitely one of the most common issues that homeowners face throughout the country, and it’s something that really aggravates a lot of us because we’re so used to having hot water for our showers and when we need it. Fixing a water heater is no easy DIY task, so it’s something you should always leave up to the professionals to address and properly solve.

 

For more information about how to fix common plumbing emergencies, feel free to reach out to the experts at Beehive Plumbing via the link at the top of the article!

 

 

            

Filed February 12th, 2020 under Uncategorized


There are countless older homes over 30 years old in the United States that are still using ancient garage door systems, and this is having a detrimental effect on the homes’ resale values and energy efficiency. It’s extremely important that we come together as a nation in order to combat the energy issues we’re all facing, and one of the ways we can do this is to incentivize homeowners of older homes to make certain adjustments that are better for the environment.

 

We’re very lucky to have partnered up with a garage door replacement specialist to helps us compile this list of 5 reasons why homeowners should consider replacing their garage doors for more modern features, so here is our list:

 

Property Value and Aesthetics

 

The first thing you should do as a homeowner is simply look at your garage door and analyze its overall appearance. If it’s looking rather old and outdated then it may be time for a switch up in color and style. Your home’s curb appeal is really important to the overall property value, and your garage door is a major aspect of your home’s curb appeal that should be taken very seriously.

 

If you’re considering selling your older home, then replacing your garage door before putting it on the market can actually be a very good investment with decent returns. This is because the investment into your new garage door can actually allow you to increase the value of your home exponentially due to a higher quality curb appeal, so you can get your money back and then some when you get a modern garage door replacement.

 

Energy Costs

 

Energy efficiency is a big part of the reason why a lot of older homes need to replace their garage doors, and this is primarily because older garage doors simply let out too much warm air, or vice versa let in too much cold air into garages. If you like to use your garage door as an extra storage space, then it makes perfect sense that you’re going to want to ensure the room’s overall comfort and temperature.

 

By replacing your garage door, you can get an insulated model that maintains your garage temperature, and ultimately will make your entire home much more energy efficient!

 

More Efficient Storage

 

Any older garage doors will ultimately put whatever you want in your garage at a certain amount of risk towards deterioration. Poorly insulated garage doors will have a really bad effect on most storage items, which is why a lot of older homes need to think about replacement so they can salvage their property.

 

Many older homes’ garage doors are at risk of burglary as well, so replacing your garage door can ultimately keep your things safer from being stolen too.

 

Access and Safety

 

There are many older garage doors that simply aren’t safe enough for today’s world, and it’s an unfortunate part of our society that they are still so prevalent within our neighborhoods. Older homes need to replace their garage door in order to gain the more modern sensor technology that makes garage doors today so much safer than in the past.

 

Many modern garage doors also utilize keypads and other security options that make it much safer from burglars, so your home can remain much safer.

 

Insurance Incentives

 

There are many different home insurance companies that will actually offer homeowners of older homes certain incentives when it comes to installing new garage doors that have certain security and safety features. These incentives can include an overall reduction in monthly payments, so you can many times help yourself pay for your new garage door via your insurance!

 

Filed November 27th, 2019 under Uncategorized


We all love our dogs, cats and whatever pets we have, but we all also know just how damaging having a pet can be to your home’s overall smells and your furniture’s comfort. Dogs will ultimately cause your carpets to stain, no matter how well trained they are, which is why carpet cleaning is such a regular task for dog and pet owners.

 

But the issue that comes up with carpet cleaning is when the chemicals and other cleaning procedures become health hazards for our furry loved ones. No one wants to harm their pet, but no one also wants to live in a house with filthy carpets!

 

This is why we’ve come up with this article that entails a list of tips to help you clean your carpets in a much safer way for you and your pets. We’re very lucky to have partnered up with Carpet Cleaning Columbus Ohio to help us with this list of tips, and by going through this list of tips you’ll be much more prepared to handle any carpet stains and filth without affecting your pets!

 

Although there are many over-the-counter cleaning supplies that are safe for pets, the following are some tips to be ultra careful when it comes to your pets’ safety when cleaning your carpets!

 

Baking Soda

 

Baking soda is a relatively great odor absorber, and it’s typically pretty safe when it comes to its abrasiveness with your carpets and your pet’s sensitive nasal passages. One good strategy is to pour it on your carpet and let it sit there for up to an hour, and then simply vacuum it up. You’ll see great results within your carpet, and your pets won’t mind the smells too much either.

 

Utilizing baking soda as a cleaning scrub is also a common carpet cleaning strategy, especially when it comes to thoroughly cleaning your pets’ water and food bowls. This type of mixture will do wonders when it comes to scrubbing away any grime and excess food particles, and it can also be used on all sorts of household surfaces!

 

All you’ll need is baking soda, salt and warm water to make this type of cleaning formula, and the best part is that it’s inexpensive and safe for your pets!

 

Baking soda can also be a really good ingredient when making a doggy deodorizer or carpet freshener, and this is partly because baking soda is an all-natural product that will inherently clean surfaces like carpets and other areas of your home that pets can meddle with.

 

All-Purpose Cleaner

 

All purpose cleaner is something that is found in every home, but it’s important for pet owners to know some effective ways to utilize all-purpose cleaning products to their best abilities.

 

One DIY formula we have is to combine a ½ cup of white vinegar within a significant portion of warm water and then use this formula within a spray bottle. This will be a very safe all-purpose cleaner for your pets that won’t have any detrimental externalities when it comes to using the cleaning product on a regular basis throughout your home.

 

This DIY cleaning formula is safe to use with your dog’s toys, grooming materials and other surfaces that need to be freshened up on a regular basis.

 

Sometimes vinegar is just not the pleasant smell that people want in their home and from their cleaning formulas, we get it, and that’s why we also recommend utilizing a lemon-fresh all-purpose cleaning formula that smells a lot better.

 

So instead of using vinegar with your DIY pet-friendly cleaning solution, you can use lemon juice. The lemon juice will be a good alternative to vinegar when combined with baking soda and hot water, and this is because lemon juice contains a lot of helpful enzymes that help break down bacteria and other harmful organic matter.

 

Vinegar Carpet Stain Removers

 

Carpet stains from pets can sometimes be extremely difficult to fully remove, which is why vinegar-based stain removing solutions are sometimes necessary to lift heavy stains from deep within your carpet’s fibers.

 

Getting rid of heavy carpet stains is a lot easier said than done, which is why we always recommend using safe materials and solutions to ensure that your pet is happy before and after your cleaning sessions!

 

Filed November 1st, 2019 under Uncategorized


All dental and orthodontic practices require a rigorous marketing plan to help them gain more traction with their patient retention and overall competitiveness in such an over-saturated market! There’s no doubt about it that no matter where your dental practice is located, you’ll be competing against over a dozen other dentists and orthodontists in your local area. It can be tough to be the best in your local area no matter how experienced your team is, but with good marketing you’ll gain an edge that your competitors simply can’t beat.

 

We’re very lucky to have partnered up with the Ohio-based James Karpac Orthodontics to help us compile this list of 5 tips that can help your practice gain a competitive edge. Take it from the experts like James Karpac in that the following tips will undoubtedly give your practice the edge you’ve been looking for!

 

1.    Build up your professional network

 

It’s crucial that you and your team continuously are networking and building up your connections throughout the dental and orthodontic industry for a whole variety of reasons. This includes going to local seminars and continuing education programs so you’re staying on top of the latest industry trends and technological advancements, and any other issues pressing the oral health industry.

 

Staying in the industry’s sphere will help you distinguish your practice, and can help you gain more future referrals as well. For orthodontists, this is crucial because there will be countless dental practices that simply don’t offer orthodontic treatment but will notice it when one of their younger patients is in need of braces.

 

By putting yourself out there and establishing business bonds with dentists, orthodontists are able to exponentially grow!

 

2.    Become an educator amongst your local community

 

Orthodontists and dentists can always do their own part in helping educate their local communities as to why it’s so important to see a dentist/orthodontist on a regular basis. This may mean that you could offer free check-ups to your local community so some people who otherwise wouldn’t get check-ups can see where their dental health is at and why they need to get their smiles corrected.

 

You can also become a professor at your local dental school and provide insights to young professionals who are still learning the crafts that you’ve become an expert within.

 

But no matter what, putting yourself out there as an expert within your industry will lead to opportunities that can help you garner your professional reputation and your practice’s business growth!

 

3.    Make an effort to build relationships with your patients

 

Recurring patients are always going to be the cornerstone of what your build your business behind, so it makes sense that you’ll want to go above and beyond when it comes to making all of your patients feel welcomed and that they’re getting treatments from a friend.

 

This may mean establishing a rewards program so your regular patients can have an incentive to keep coming back to you, which subsequently ill add more value to your services and increase your brand’s likeability and market reach. These types of incentives are also really great tools in terms of helping you with the potential for increased referral rates, and free word-of-mouth marketing from your satisfied patients!

 

4.    Local advertisements

 

There are many ways in which you can focus on your location when it comes to your digital and outbound marketing strategies. This can include simple strategies like sending out a newsletter with special offers and coupons to help attract your existing customers, and new customers within your area.

 

A good example of this would be a 20% discount on your dental/orthodontic care that would make a major difference for some families who are reluctant to spend their hard-earned pay on dental and orthodontic care.

 

These types of deals and advertisements are also wonderful strategies when it comes to simply reminding your patients of your brand.

 

5.    Invest in your online presence

 

There’s no denying the fact that digital marketing has become the major source of how local businesses of all types are able to find new clients, and this is because people today are searching online to research these types of hiring decisions. Google has been the go-to source for consumers to solve all of their everyday problems, so your orthodontic or dental practice needs to be on the ball when it comes to your search engine optimization (SEO) and ubiquitous search engine marketing (SEM).

 

Social media and website improvements are a big part of this type of marketing as well, so you’ll have to be continuously thinking about your online presence from a social standpoint. Being able to interact with your customers and potential clients online is a big part of how the world functions today, and having a good online presence will only help bolster your practice’s image!

 

 

If you have any other questions or concerns about orthodontic marketing, reach out to Dr. Karpac via the link at the top of the article!

 

 

Filed October 31st, 2019 under Uncategorized


There’s no doubt about it that digital marketing is a very broad term that covers so much more than what we’re going to talk about in this article, but no matter what your business does you’ll be able to benefit from hiring a white label digital marketing company to support you and any of your online goals.

 

There are a lot of reasons why going the white label route will benefit your business, but we’ve compiled a list of the top 5 reasons here in this article, so check it out and feel free to reach out to the link above for more information about how a white label marketing company can help you!

 

1.    It helps you scale your business’ portfolio

 

 This is one of the more obvious benefits of utilizing a white label marketing service provider, because you’ll essentially not need to be a specialist in every niche of your field when you have marketing gurus working for you behind the scenes. This then will allow you to provide a lot more services to your clients, which then creates a cyclical effect that creates revenue.

 

It’s great to have an in-house marketing team, but when you also utilize a white label provider you’ll be able to be more rest-assured that you have the right guys for the job no matter what the circumstances are.

 

2.    Helps reduce costs

 

An in-house team of marketing specialists will always cost a ton more than outsourcing these types of services, which is part of the reason why white label digital marketing has grown in popularity so quickly. You won’t need to worry about paying salaries and benefits, any overhead costs associated with an in-house team, or the training costs to ensure your in-house team is ready to rock!

 

This might not seem like a lot to save, but in the long run it’s pretty clear that going the white label route will ultimately save you and your business a ton of money, which will ultimately allow you to invest your money in other aspects of your business that may need the additional resources.

 

There’s no denying the savings involved with white label digital marketing, which is why it doesn’t make much sense these days to have an in-house marketing team.

 

3.    More revenue sources

 

When you’re capable of providing more services to your clients via your white label partner, you’ll then be able to charge more for your services based off of the incremental value of the white label services. You might see where this is going, but if done correctly utilizing a white label digital marketing company could potentially not cost you that much at all, and you’ll still get all the benefits when utilizing the experts.

 

When you resell these services at a marked up value, you’ll be able to maintain very healthy profit margins that make your white label digital marketing investments seem very reasonable.

 

4.    Client retention improvements

 

The digital marketing sphere is extremely competitive, which is why it’s so important to ensure that your clients are 100% satisfied with everything that you’re doing for them. Your business can be a “one-stop marketing solutions stop” when you have a white label partner helping you out behind the scenes.

 

You never want to say “no” to any type of client request, and going the white label route will ensure that you never have to turn down something that you simply can’t provide on your own.

 

5.    Service quality improvements

 

Having industry experts on your team will ultimately always put you and your clients in the best position to get the type of results that drive customer satisfaction. Hiring specialists for niche projects is something that you can more easily do when you’re working with a white label provider, which is so important when it comes to your brand’s image and client attraction.

 

A lot of companies are great at social media marketing, but they also want to provide SEO services to their clients. Of course in this situation it always makes sense to outsource these SEO services as opposed to paying specialists whenever you need them.

 

The client will never know about any type of third-party involvement, so you’ll end up getting all the credit for the high quality SEO services, or whatever service you want from your white label digital marketing provider! 

Filed September 18th, 2019 under Uncategorized


Hello, and welcome to our new project called Big Fish Blogs! We are very excited to create this project on coactivate.org as we help countless businesses have their voices heard about social issues all over the world. We know how important it is for all businesses to have an online voice, and we are excited to bring these voices into the public forum!

 

This is a project headed by the seo company Big Fish Local, and in this first article we are going to talk a little bit more about what we do as a company so our readers can better understand why what we do is so valuable towards obtaining business goals of all types.

 

So here are 5 advantages of utilizing an SEO company like Big Fish Local for your website, and as always feel free to reach out to us via the link above for any questions you may have about our clients and other current projects!

 

1.    Targeting quality traffic

 

SEO is of course an industry that helps other businesses in terms their Google and general search engine rankings, which of course are going to have a major impact when it comes to helping any business with their leads and sales increases.

 

One of the very most important advantages of working with an SEO company is that you’ll be utilizing an inbound marketing strategy, which essentially means you’ll be reaching out or ‘advertising’ to people who are actually looking for information that’s relevant to a company.

 

Outbound marketing is a thing of the past, and most people are truly annoyed by at this point in 2019. That’s why inbound marketing is always going to be less intrusive and more customer-centric. SEO companies help businesses and customers when it comes to helping them find each other through the information and search results that anyone is interested in.

 

So, by focusing on potential clients that are actually looking for information pertaining to your business you’ll cut the unnecessary costs that outbound marketing always entails. This will always lead to more leads and sales, too.

 

2.    No need for advertisement payments

 

Google utilizes an algorithm when it comes to determining which websites will receive the highest rankings for certain keyword search results for any given user search. This means that the content you create that ends up being picked up by Google as a top result will ultimately continue to work for a business for months or even years after its publication.

 

This is of course going to require an up-front investment because high-quality content isn’t cheap these days, and this could be a long-term investment in your time, not just money.

 

But once the initial investment is made there’s no doubt about it that you’ll no longer see the ongoing costs that helped you get that attractive content on Google. You’ll ultimately need to update your page about every few months or so, and you’ll need to keep an eye on your competitors if they’re vying to take the same keyword top spots as you.

 

SEO is much different than PPC (pay-per-click) advertisements, because when you go the SEO route you’ll get the long-term results that last longer. The only downside is that you have to work for these top spots, as opposed to just paying for your ads with PPC.

 

3.    SEO will get more clicks than PPC

 

PPC ads do appear above organic search results on Google, but studies have shown that Google users are smart enough to see past the ads and go to the top organic searches because they end up being more useful for them in the long run.

 

People simply trust Google’s algorithm, which is why they choose to go to what Google chooses as the top search result as opposed to who paid for the top PPC spots.

 

This doesn’t mean that PPC campaigns aren’t worthwhile, and we always think that PPC and SEO are supposed to be combined throughout a variety of keywords to help companies grow exponentially, which is certainly inevitable when utilizing an extensive SEO campaign.

 

4.    SEO is great for PR

 

SEO and PR may seem different, but they’re actually two marketing strategies that should be utilized simultaneously to get the very best results via a digital marketing initiative.

 

Link building is pretty much the major connection between these two cornerstones of marketing, which is why it’s so important to get an assortment of links from reputable sites when going through your SEO provider. PR is always going to help a company when it comes to bolstering a reputation, messages and relationships; and SEO is always going to help build traffic, leads and sales.

 

By creating engaging content through link building you’ll be able to see much faster SEO outcomes that help bolster both SEO and PR to create incredible results.

 

5.    Get ahead of your competition

 

SEO is a necessity when it comes to any marketing strategy these days, and this is because SEO improves online presence, which is a top priority for everyone.

 

Your competitors are likely already doing their own due diligence when it comes to ranking for certain search results, which is why hiring a reputable SEO company will help give you an edge in this highly competitive industry.

 

When you have a good SEO strategy, you’ll be able to not only keep up with your competitors, but also move ahead of them to stay competitive amongst your entire industry.  

Filed September 17th, 2019 under Uncategorized