­­­­­­­­­­­Appland, May 12, 2010 - The jumble at left represents a ­Word Cloud­ view of this blog in May 2010. On the right is the same from May 2009. The size of each word indicates the frequency with which it is used. Click on a cloud for a larger view and see how our emphasis changed over a year.

blog-wordle-may-2010.JPG<   2010                              2009   >­The Connecting.nyc Blog - May 2009


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Filed May 9th, 2009 under games, Presentation

barcoded-NYC.0.JPGNew York City, May 1, 2009 - When I explain the benefits of the .nyc TLD, people sometimes say “domain names are old hat,” or “Google does names,” that “cell phones don’t need them,”  and “everyone’s already got one,” or even “why complicate the world with a new TLD?”

One of the images I’ve used with these recalcitrants is the Commissioners’ Plan of 1811 and the impact it had by creating the Manhattan street grid. Our logo - part grid part web - evolved from this image. Sometimes I get a convert.

After scheduling an early May meeting on Neighborhood Names - e.g. Astoria.nyc - I had a gut feeling that within the promise for improved local communication that these 300+ names offered, there was the spark for a better explanation of .nyc’s potential. So I called my old friend Alex and asked him to help me detect that spark, perhaps via an analogy. Luck was on my side as Alex, who had worked for 30 years developing logistics policy for the Pentagon, drew my attention to the efficiencies the barcode brought to the supply chain and the retail world saying, “Imagine running a supermarket without the barcode.”

So why do we need .nyc? Think of the historically dreadful state of neighborhood communication - no local papers, radio, TV (albeit with a few minor exceptions). Over the past decade oodles of websites have popped up to try to fill this gap. But few provide a broad neighborhood view and the coordination tools to address grievances and opportunities, and none have an “official” identity that enables them to become local “media centers.”

With a carefully planned introduction, what .nyc provides is an avalanche or big bang effect, bringing reorganization and efficiencies like those barcodes brought to the retail world, to neighborhoods. And if we extend from this name niche to the entire .nyc name space, one might begin to see the impact of an organized digital grid.

Link to Connecting.nyc Inc.’s wiki pages.