Time-Warner-city-officials-Internet-Week-2011.0.jpgNew York, June 8, 2011 - Internet Week brought together top officials guiding the city’s the development of the .nyc TLD at the Time-Warner Center: Carole Post, Commissioner of DoITT, Seth Pincus, President of the city’s Economic Development Corporation, and Rachel Sterne, the city’s Chief Digital Officer. After 45 minutes of presentation, questions were taken, 2 dealing with the .nyc TLD. (See the event’s video here, with the below transcript beginning at 45 minutes into the 50 minute video.)

Question #1 – Hello my name is David Menchome, search marketing consultant for Yodel… A question for Carole. With ICANN set to approve the new TLD process… and assuming success in getting .nyc, can you share specifics on how you plan on leveraging that acquisition.

Carole Post – Like so many things we do this is a joint effort. EDC is a partner with us. We are anxiously awaiting ICANN’s publication of the Application Guidebook. We are ready when they do. We have done an extensive amount of preparation. We feel like we are uniquely positioned to capitalize on the .nyc cachet, and the visibility of New York City.

Seth Pincus - We think there is a huge opportunity to allow locally based companies to brand themselves and associate themselves with New York which helps the companies but also helps New York and promotes New York as a center of creativity, center of innovation, which is really what our long term goal is. Not just make New York the center of innovation but to make sure the world understands that New York is a center of innovation and this is one tool in our tool kit.

Rachel Sterne – Just to add to that also, as has been the process to date it will continue to be a collaborative process where we’re seeking community input, because there’s a lot of interest in something that’s such a huge milestone.

Question #2 – Hi. I’m Tom Lowenhaupt … I hear about collaboration and public input into processes. But it seems that the departments have already made decisions as to how the economic development aspect of the .nyc TLD will be done. But there’s been no public input. The entire process is secret to this point. I’m wondering how you’ll change that so we can all get involved with it? What plans are there to engage the public.

Seth Pincus – I think I would just correct the premise of the question. No decisions have been made. We’ve certainly had discussions as we’ve begun to think about this. But as Rachel mentioned we’re going to be looking to the public to help us as we roll this out. As with everything else we’ve talked about today we know there are a lot of good ideas that are out there, if we were to hear them they would help make it more effective. This will certainly be a collaborative process. As we get further down the road as it becomes clearer to how exactly the process will work we’ll be able to speak more specifically about how we will engage with the public on it.

So it would seem by the comments of our city officials that public engagement in .nyc’s development is assured. We hope such engagement is more transparent as we move forward than it has been to date. (Image from the Connecting.nyc Inc. collection.)  

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