measuring-success.jpgJackson Hts., New York, October 7, 2011 - Today, more than 1/2 the world’s population lives in urban areas. That is expected to rise to 75% by mid-century. With the ICANN having approved a new TLD process, more than 20 cities have already expressed an interest in acquiring Top Level Domains. Thirteen of those are Global Cities, the engines of growth for their countries, the gateways to the resources of their regions, and important nodes on the global economic system. More than 25% of Global Cities have expressed an interest in a TLD.

We are moving to a world where city TLDs have an impact on the future of humanity and we need measurements to discern their impact. 

Moving From Tradition to the New Reality

Entities that traditionally sell domain names as their business are currently leading cities to accept their “the-more-names-sold-the-better” business model. We see a more appropriate model for cities being indicators of social and economic benefit. These are the measurements that count for cities, not the number of domain names sold.

The following are the first success indicators we’ve identified.

  • # city’s businesses on the TLD
  • # government services available on the TLD
  • # smart portals
  • % civic organizations using the TLD
  • % improvement in digital literacy
  • % properties (block and lots) using their city domain name
  • % public transportation resources with active domain names
  • % streets with active domain names 
  • # TLD registrar jobs created in city
  • # TLD registry jobs created in city
  • Registry revenue remaining in city from domain names switched to .nyc from .com, .net, etc.

We expect there to be dozens of these indicators. Add your thoughts on what we should measure and how to do so to our Measuring Success wiki page. (Commons photo courtesy of Steven Harris.)

Learn more about our overall effort from our Wiki Home Page

Filed October 8th, 2011 under Comparative Evaluation, Competition, Oversight, Civics

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