metrics.pngJackson Hts., New York, March 16, 2013 - With the .nyc TLD on course to be activated in the next year, we are exploring ways to judge if it’s a success. The standard metric for TLDs is quite simple: number sold. Thus the more .com or .org names sold, the more revenue to the registry, and success. But with a city-TLD we need another metric.

We might adopt qualitative indicators such as “it improves access to city resources.” But if were to set goals, assess progress, and assure accountability some quantitative measures are required.

In our role as an At Large Structure we’ll soon begin working to identify these metrics as a member of an ICANN Consumer Metrics GNSO Working Group, now in formation. The Working Group is committed to creating metrics to address what some consider to be deficiencies in the initial GNSO new TLDs guidelines. While the Working Group will focus on a broad range of gTLDs, we’ll look to identify metrics that pertain especially to city-TLDs.  

The results of this ICANN effort will be of interest to the .NYC Advisory Board, a new entity created by the city administration to provide strategic guidance on the operation of the .nyc TLD. (Note: Our founding director is a member of the Board - stay tuned for details.) The exploration and outcome should also be of interest to the other 38 cities developing their TLDs. See the City-TLD Checklist wiki page for more. (Commons graphic courtesy of GrapeCity.)

 Learn more about The Campaign for .nyc on our wiki pages.

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