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Jackson Hts., New York City, July 27, 2013 - The architectural design of the .nyc TLD will have a significant impact on its economic viability and its capacity to serve city residents, organizations, and visitors. To help explain that impact we’ve created a wiki page using a  “TLD is land” analogy to discuss the plus and minus of several TLD architectures.

Two elements of city-TLD architecture - name structure and useability - are discussed in detail. Name structure is presented as the TLD’s supporting steel and concrete. And useability the features that facilitate access: finding tools - index.nyc, contents.nyc, search.nyc, etc., Trust Buttons, and the consistency of the TLD’s look and feel. Building upon the experience with the United Kingdom’s .uk TLD, we’ve suggested a first draft of a generic second level name-set.

In discussing usability we note the advantages that arise with an intuitive city-TLD, enabling New Yorkers to cut through search engine clutter, using domain names such as:

  • search.french.restaurants.nyc
  • reviews.schools.nyc
  • map.hardware.stores.nyc

    Finally, we discuss the opportunities a vertical TLD provides to circumvent the exclusions necessitated by a strict nexus policy.

    See the TLD Architecture wiki page and let us know what you think. 

    Learn more about The Campaign for .nyc on our wiki pages.

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