nyc-Neustar-Phased-Launch-12-09-13.pngJackson Hts., New York, December 12, 2013 - On Monday evening I attended the city’s first public meeting on the .nyc TLD. The “.NYC Public Workshop”  provided New Yorkers with their first peek at the soon to arrive TLD. Fifty or so people showed for the event, held at Brooklyn Law School. A recording of the event by the New York Internet Society’s Joly MacFie is now available.

News from the workshop concerned the time frame for its arrival and a first look at pricing. If the the new administration follows the current path, and there are no surprises from ICANN or other fronts, .nyc domain names will become active in October 2014. More detail on timing is available on our Timeline page.

Wholesale prices are announced as $20 for Government Affiliated names; $15 per name for Trademark holders; $30 for names acquired during Landrush; and $20 during General Availability. 

During the workshop several people raised questions about plans for the allocation of neighborhood names. The city responded that, while not finalized, the neighborhood names (as well as the premier names such as news.nyc and sports.nyc) will likely be auctioned off. And that “fairness” precluded showing preference to parties offering to provide city focused values in the operation of these domain names.

Shaping .NYC’s Future

After the presentation and a brief Q&A, three breakout sessions were held. I was invited to moderate one entitled Shaping .NYC’s Future.

                                           “machines, once made, make men” Ralph Waldo Emerson

By way of introduction, I quoted Emerson and raised the specter of the Internet, the largest machine ever built, shaping us in unintended ways. And faced with a complex shaping assignment, I suggested we approach the TLD’s development by keeping our city’s values in mind. For Mayor Bloomberg, these were recently expressed as:

“Personal freedom, economic opportunity, technological innovation, artistic expression: for centuries, these four values defined our city – and for 12 years, they have guided our Administration. But they are not alone. A fifth core value is no less important: We invest in the future.”

Our new administration might want to add other values such as justice and opportunity.

Procedurally, after determining the values, we must assess how .nyc can be shaped to meet the needs of the young, the old, the rich, the poor, the handicapped, immigrants, etc. And how we might shape it to reduce crime and homelessness, improve education and health, and provide business and artistic opportunities.

Robert Pollard did the breakout session report. We were not able to make much progress in the 20 minutes allotted to the session. But if the .nyc TLD is to be shaped to meet the city’s values, these questions await the de Blasio Administration. (Graphic courtesy of Neustar Inc. For all presentation graphics and a video of the Workshop see Slideshare.)

Learn more about the opportunities provided by the .nyc TLD on our wiki pages.

Filed December 12th, 2013 under .NYC Advisory Board, At Large, Neighborhoods

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