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Jackson Hts., New York, December 26, 2013 - I’ve mixed feelings when I hear the “IF YOU SEE SOMETHING, SAY SOMETHING” announcement on the subway. At first I’m annoyed because my train of thought has been broken. But then an image like Boston’s tragic marathon will pop into my head and I’ll groan, “OK, it’s necessary.”

IYSSSS acknowledges that the public’s participation in our public system safety is vital. It draws upon our common interest, and it invites and engages the public to help avoid a potentially deadly situation. One can hope for a less intrusive way to deliver the message, but maybe it’s just a commons chore. 

We need a similar campaign to protect our city when the .nyc TLD arrives. But because it’s new, it will require some explanation. Here’s a four layered campaign.

  • First, create a vision message that presents .nyc as a commonly owned resource that benefits us all - like the air, the streets, the schools, the libraries, and the parks.
  • Present examples of the benefits residents receive with a thoughtfully developed .nyc TLD; and of the consequences for cities that neglect to do so.
  • Initiate an education effort that preps residents to identify those using .nyc websites to squat on names that belong to others, that scam and swindle, and that infect computers with malware.
  • Most importantly, we need to create a system that effectively responds to abuses. These may be provided by a neighborhood or community; or by the government’s workforce through 311, the NYPD, the Departments of Consumer Affairs and Finance, the Secret Service, etc.
  • And we need an IYSSSS-like slogan to keep the civicly aware on their toes.

In short, we must create a civic culture that engages residents to report those using .nyc domain names in ways that diminish our city’s social and economic order.

At the same time we need to recognize that this is a very, very sensitive task. And as we scope and develop this culture change we need to avoid creating a Nanny or Orwellian state. (Graphic of subway steps courtesy of CnI.)

Learn more about the opportunities provided by the .nyc TLD on our wiki pages.

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