• The .NYC Advisory Board Meeting #12 - November 10, 2014

last modified December 22, 2014 by tomlowenhaupt

A report and comments on the November 10, 2014 meeting of the .NYC Community Advisory Board.


Board Responsibilities

The Board's role includes:

" Meet four times per year and communicate through email to exchange ideas. Board members are to serve for a one-year term and will work on the following responsibilities:

        • Quarterly Board Meetings

        • Provide feedback on the development of .nyc including strategies for using, delegating and marketing the top level domain

        • Discuss future uses of the domain including public utilities, smart city ideas and future planning uses such as email addresses for residents

        • Act as a community ambassador  to provide updates to your constituency or sector, and relay feedback to the group

        • Provide input into policy and content for community.nyc.

Beyond these fundamentals, the founding documents provide that the board's scope is to be decided by its members.

Board Members

 Pre-Registration of .nyc Names

A Google search presents hundreds of sites offering to pre-register .nyc domain names (search.) Here are a few at the top of the list on October 18.

Comments on the state of the pre-registrations can be found on these sites.

  • NamePros.com - "I did pre-register some .nyc domains, and I realized that most meaningful one-word domains were already grabbed."
  • TechDirt























This report was prepared from the notes of Thomas Lowenhaupt, an Advisory Board member. The 12th meeting of the .NYC Community Advisory Board began at noon in City Hall's Brooklyn Room.

Meeting Report

  • Attendee Introductions

    Six Advisory Board members attended, (2 in person, Robert Pollard and Thomas Lowenhaupt, and 4 conferencing in (Georgia Bullen, Jennifer Lawrence, Veesh Jain, and Noel Hildalgo). From city government were Jeff Merritt, Sr. Adviser to Mayor Bill de Blasio, and associate Torrey Fishman, Maggie Weinstein from the Mayor's Office for Technology and Innovation, Will Colegrove representing Manhattan Borough President Gale Brewer. Also on the phone were Jeff Neuman and ???  from the contractor, Neustar.

  • Updates 
  • Jeff Merritt noted that things have gone well so far. He stated that the city wanted success and for other cities to copy what we're doing.
  • Recap of Sept 8 Launch Day - Jeff Neuman of Neustar provided an update. Launch Day central was Madison Square/Flatiron. Deputy Mayor Glenn spoke. Tents were set up to promote launch. 5 blue cabs gave free rides around city. (#dotNYC is the twitter handle)
    • Recapping earlier sales: there were 482 Sunrise registrations and 850 names are held in reserve for use by the city (e.g., the 385 neighborhood names).
    • A few days later Mr. Neuman reported that 100,000,000 watched .nyc's promoters ring the opening bell at the New York Stock Exchange
  • Landrush Summary - The Landrush (providing early access to .nyc names for a slightly higher rate) ended on October 3.
    • A total of 10,506 domain names were requested.
    • 9,412 had only one applicant and became eligible for activation at the auction's conclusion.
    • 1,094 had two or more applicants and required an auction to determine the developer.
    • 933 names were auctioned in 3 phases: those with A-K, L-R, and S-Z names. (160 original applicants did not sign up for the auction. These and 9 or 10 other names (with assorted mishaps) were provided with a "second chance" in a Phase 4 auction. A report on the Phase 4 auction was not available at meeting time.)
    • In the Landrush auction's first 3 phases 425 names had only one bidder and were awarded for $10 - the minimum bid, 93 were auctioned for between $11-$99, 268 for $100-$999, 145 for $1,000 to $9,999, and 10 went for more than $10,000: Marijuana.nyc, Townhouse.nyc, Karvmaga.nyc, CosmeticDentistry.nyc, Dentalimplants.nyc, PhysicalTherepy.nyc, Orthodontist.nyc, Selling.nyc, CarService.nyc, and bitcoin.nyc.
  • General Availability Statistics - 54,600 names have been sold as of noon today. For current stats see Ntldstats.com and Namestats.org. (Note: On a typical day approximately 3,000 additional names have not yet been associated with an IP address and are thus not in the daily count.) Mr. Neuman noted the position of .nyc vis a vis other city TLDs (seemingly noting a numerical race of some sort). The recent daily sale average of 550 names.
  • Discussion about .nyc Metrics - Jeff Merritt raised the issue of metrics.
    • Robert Pollard wants to know how many domainers are buying these names. He observed that many generic names seemed to be sold, and few local business names. And he noted several anomalies, e.g., the Frick Collection registered by other than Frick, Hampton Inn Suites with a non-NYC address. How do we monitor and address such instances?
    • Jeff Neuman on nexus - 10 nexus complaints have been filed so far. 50 spot checks are being conducted per week. The compiled stats will be sent to city. Neustar is looking to city to detect domainers. There's nothing in regulations that says you can't be a domainer. As per Hampton Inns - it's OK to buy name if you have a branch in city. On the Frick Collection question: If they have an international trademark they can use URS (Uniform Rapid Suspension) to challenge the registration. Or UDRP if they have common law rights.
    • Thomas Lowenhaupt distributed a document with some proposed metrics. (Attached)
    • Jeff Merritt will post this document as Google doc. He suggested that the Board identify which are most important and what data sets will help verify them, e.g., can we check names against city tax records.
    • Pollard asked about listing names by zip code or borough and how many are individuals names. He noted that getting small business on web is important. 
    • Jeff Merritt noted that people he spoke with grabbed a few names because they were intrigued and were not necessarily prepared to use them.
    • Noel asked about APIs to applicant names, addresses, zips...
    • Jeff Merritt noted the delicacy of the balance between privacy and openness. He leaned toward openness. The city received a number of complaints from people wanting proxy registrations (private registrations). He mentioned the situation of Bloomberg's lawyers having to put their name on the public registration.
    • Merritt said they wanted to get full data sets out there. If there are any stats desired, ask and he will see that they are put up on the Data Portal. 
    • Noel asked for aggregate data, for discussion Data and success.
    • Tom Lowenhaupt suggested that a public hearing be held on privacy issues. Jeff Merritt wants principles on data privacy that will flow down to all city agencies.
  • Agency & Community Outreach - Margie Weinstein spoke. She came from Whitney Museum. Focusing on how we can maximize outreach through agencies. Wants everybody to know the names are for all. She's working with all agencies, mentioning Community Boards, Council members, and the Small Business Department. But also the BIDS, Chamber of Commerce, civic groups... Notices about .nyc will be distributed through libraries. Students from BLIP (Brooklyn Law) are helpoing. Marketing literature is available for download from OWNiT.nyc site.
    • Jeff M. said commercial marketing is taking place, Pandora, Metro... They are also seeking to reach community organizations.
    • Will urged more gov to gov marketing. He asked how agencies get names, and if any assistance on how they might use names.
    • Jeff Merritt noted that there's a policy discussion on how the many reserved names for city parks and playgrounds are to by used. Also, all government business has to take place on a nyc.gov site.
    • Pollard suggested that Parks work with horticultural societies and support groups to make the most of these names.
    • Pollard suggested outreach to get buildings to use names for their addresses. Outreach to building trade press would be helpful.
    • dotNeighborhoods initiative - One application is nearly ready. Dumbo and LIC are first. An independent jury is being sought. There will be a 90 day window for neighborhood name applicants.
  • Timeline & What's Next - Jeff Neuman.
    • 2 letter domain names might be coming.
    • Collision list, with 18,000 names, 1 or 2 thousand are good names will become available early next year.
    • Premium names will be auctioned in 2015. Perhaps some will be sold at charity events.