• Measuring Success

last modified November 9, 2014 by tomlowenhaupt

How do we tell if the .nyc TLD is a success?

Making Measurement Indicators


(Commons image courtesy of Steven Harris.)

Cities Moving Toward TLDs
Bold = Global Cities.
  • Athens
  • Basel
  • Barcelona
  • Berlin
  • Budapest
  • Hamburg
  • London
  • Madrid
  • Melbourne
  • Miami
  • Moscow
  • Naples
  • New York
  • Ottawa
  • Paris
  • Quebec
  • Rome
  • Sydney
  • Tokyo
  • Venice   















We are moving toward a world where cities and city TLDs have an impact on the future of humanity: 

  • Today, more than 1/2 the world's population live in urban areas. Projections from the United Nations see that rising to 75% by mid-century.
  • With the ICANN having approved a new TLD process, more than 30 cities have already expressed an interest in acquiring Top Level Domains. Fourteen of those are Global Cities: engines of growth for their countries, gateways to their regions resources, and important nodes on the global economic system.
And to measure the effectiveness of city TLDs we need metrics.

    Moving From Tradition To city-TLDs

    Internet industry entities that traditionally sell domain names are urging cities to accept their “the-more-names-sold-the-better” business model. We strongly disagree. We advocate that cities should develop indicators such as the number of children aware of the TLD's role and major portals, local health portals and their impact, the increased number of neighborhood communication channels, on how well the digital divide has been reduced, etc. Measurements that indicate how the TLD made improvements to city operations in schools, in health service delivery, prisons, with homelessness, etc., should be developed. This page seeks to identify such measurables.

      What's to be done?

      The ICANN's New TLD process is moving forward and we need a baseline study as to the options and opportunities, and impacts of city TLD. We've proposed a CARPA Study with measurables as one component. With this page we begin to identify possible actions and impacts of a city TLD.

      Measuring the Success of a City-TLD

      The following is our first whack at success indicators. Suggestions are welcomed.

      City TLD Success Metrics
      METRIC Number
      Percent Millions
      city businesses using the TLD  x  x  
      government services using the TLD  x  x  
      smart portals aiding access to city resources  x    
      jobs created developing and operating smart portals  x    
      civic organizations using the TLD  x  x  
      improvements to digital literacy
      schools with digital safety courses  x  x  
      properties using their city domain name x
      transportation stations/terminals using their city domain name 
       x  x  
      streets using portal names  x  x  
      buses using their city domain name  x  x  
      taxis using their city domain names  x  x  
      neighborhoods with business/civic portals
       x x
      TLD registry jobs created in city  x  x  
      TLD registrar jobs created in city  x  x  
      names with active websites
       x x
      sites using DNSSEC
       x  x  
      parked domains
       x  x  
      Revenue remaining in city from domain names switched to the .nyc registry from from .com, .net, .us and other outside registries.      millions
      Online advertising revenue on .nyc sites thus remaining in city.

      Remember, this is a wiki. Please add your thoughts.

      Key .nyc Pages